People are mostly cross-shopping this with other muscle cars, right?

Historically, you would be correct. You will certainly have a lot of shoppers comparing this with the Ford Mustang and Dodge Challenger. Chevrolet isn't quick, however, to play up the muscle car story. They want to attract a wider audience of buyers looking for sports coupes and are positioning the Camaro against the Hyundai Genesis Coupe, the Nissan 370Z, and even cars like the BMW 3 Series Coupe and Audi A5. While the last two are probably a bit of a stretch to most consumers, consider that a Camaro 2LT with more horsepower and better gas mileage, and arguably just as attractive exterior design, costs $14,000 less than an Audi A5. The Audi interior blows the Camaro away, so the argument is only half compelling.